As it nears its 90th year in the automotive service industry, Tenneco’s (NYSE: TEN) Monroe® brand is spreading its wings from ride control into the replacement brakes category. With this growing portfolio of undercar solutions, Monroe® also is expanding the reach of its "Safety Triangle" maintenance message, which encourages consumers to protect their driving safety by ensuring proper vehicle steering, stopping and stability characteristics.
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New Monroe® Dynamics metallic brake pads from Tenneco (NYSE: TEN) bring the benefits of advanced original equipment friction technologies into the aftermarket service bay to help shops increase their share of the brake repair category.
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New Monroe® Ceramics brake pads from Tenneco (NYSE: TEN) feature premium all-ceramic friction formulations – rather than the ceramic friction blends offered by some other manufacturers – to help ensure cooler, cleaner and quieter stopping on a broad range of late-model domestic and import vehicles.
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The introduction of premium Monroe® brakes represents not only the brand’s entry into one of the aftermarket’s largest and fastest-growing product categories, but also an important step in helping consumers "ride safe" through proper maintenance of a vehicle’s "Safety Triangle" chassis system.
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Monroe®, North America’s premier brand of replacement ride control components, has announced that its new offering of premium ceramic and metallic brake pads is now available through leading parts suppliers across the U.S. Monroe® Ceramics and Monroe® Dynamics brake pads received overwhelmingly positive reviews from distributors and service dealers who participated in a market pilot in the Northeast U.S. earlier this year.
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