Las Vegas, NV - New Monroe® Dynamics metallic brake pads from Tenneco (NYSE: TEN) bring the benefits of advanced original equipment friction technologies into the aftermarket service bay to help shops increase their share of the brake repair category.
Monroe® Dynamics brakes combine the benefits of OE-preferred constant-pressure Positive Molding Technology with a variety of aftermarket-inspired engineering enhancements to ensure exceptional stopping power without the same degree of noise, wear and dust associated with many competing pads.
The Monroe® brand's Positive Molding Technology ensures a superior bond between the friction material and backing plate while reducing resin content by 50 percent. This OE-specified process helps increase stopping power and extend pad and rotor life by delivering a more active, higher-density material. The reduction of resin also helps minimize noise, vibration and harshness and leads to significantly less brake dust.
Each set of Monroe® Dynamics brake pads features a variety of proven noise reduction technologies, including pre-attached rubberized shims, OE-specified slots and chamfers, noise elimination clips, and an innovative "Sensory Locking Plate" that holds the friction material more securely than stamped-steel backing plates. Together these technologies help shops significantly reduce brake comebacks by reducing noise, vibration and harshness.
Monroe® Dynamics brake pads also come complete with application-matched wear sensing technologies that help consumers monitor brake condition and avoid excessive and potentially expensive rotor damage.
Monroe® brakes join Monroe® shocks and struts in a comprehensive undercar package designed to help consumers "ride safe" through factory-specified steering, stopping and stability. "Monroe® brakes, like Monroe® shocks and struts, are a premium solution engineered to OE standards," said Rick Steinbrenner, marketing director, Monroe® brakes. "Consumers are increasingly requesting technologies that match the OE specification and which will provide the steering, stopping and stability they experienced when the vehicle was new. Monroe® helps restore that 'like-new' experience."
Monroe® brakes are covered by the brand's exclusive 90-day risk-free "Safe & Sound Guarantee," which enables consumers to return the products within 90 days for a full refund of the purchase price plus labor up to specified limits. (For guarantee details, please visit www.monroebrakes.com.)
For additional information on new Monroe® Dynamics brake pads, contact your Monroe® supplier, log on to www.monroebrakes.com, or write to: Monroe® Brakes, One International Drive, Monroe, MI 48161.
Tenneco is a $4.2 billion manufacturing company with headquarters in Lake Forest, Illinois, and approximately 18,400 employees worldwide. Tenneco is one of the world's largest producers and marketers of ride control and exhaust systems and products, which are sold under the Monroe® and Walker® global brand names. Among its products are Sensa-Trac® and Monroe Reflex® shocks and struts, Rancho® shock absorbers, Walker® Quiet-Flow® mufflers and DynoMax® performance exhaust products, and Monroe® Clevite® vibration control components.
Hank Inman
Pinnacle Communications Group Inc.
(330) 923-0777
hank@pinnmedia.com
