The continued success of the Monroe brakes product line from Tenneco Inc. (NYSE: TEN) has powered yet another expansion of product coverage to build upon the brand’s strong availability for domestic and foreign nameplate applications. Tenneco will add dozens of strategically targeted SKUs to the Monroe brakes offering for 2008, continuing an aggressive expansion that has helped drive sales at the distributor, jobber and service dealer levels.
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Tenneco Inc. (NYSE: TEN) will support the growth of its trade partners’ brakes businesses with an aggressive 2008 Monroe brakes consumer rewards schedule and a variety of trade promotions. Introduced in late 2005, Monroe brakes are a popular choice of automotive repair shop owners and technicians across the United States.
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The Monroe® brakes product line has experienced robust sales growth in its second year and continues to garner rave reviews from aftermarket distributors, repair shop owners and professional technicians, according to Tenneco Inc. (NYSE: TEN). Introduced in late 2005, the Monroe brakes line complements Tenneco’s respected Monroe ride control product offering in providing premium-quality repair solutions for millions of domestic and foreign nameplate vehicles.
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Due to the unprecedented popularity of the Monroe Brakes “Slick Offer” promotion, Monroe Brakes has extended it through Dec. 31, 2007. The program rewards consumers with a mail-in rebate for the price of an oil change when they purchase a qualifying set of Monroe brake pads.
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The Monroe brakes brand is offering an innovative consumer promotion this summer: the Monroe Brakes “Slick Offer” promotion. The program will help service dealers maximize their brake business while driving repeat sales through their oil change bays.
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