Las Vegas, NV - The continued success of the Monroe brakes product line from Tenneco Inc. (NYSE: TEN) has powered yet another expansion of product coverage to build upon the brand's strong availability for domestic and foreign nameplate applications. Tenneco will add dozens of strategically targeted SKUs to the Monroe brakes offering for 2008, continuing an aggressive expansion that has helped drive sales at the distributor, jobber and service dealer levels.
"In addition to OE-inspired product technologies that help eliminate comebacks at the shop level, Monroe brakes offer distributors and jobbers an efficient range of SKUs designed to help them capture more sales and establish stronger customer relationships," said Monroe Brakes Product Manager Tony Carter. "A key part of our value to our trade partners is that we offer more of the parts they need to grow their businesses."
The total Monroe brakes program will grow to 1,250 SKUs next year, with total U.S. passenger vehicle coverage of approximately 80 percent. The brand is particularly strong among vehicles five years old and newer, with its 89-percent coverage in this segment offering an advantage over some other aftermarket brake manufacturers.
The Monroe brake product line includes Monroe Dynamics semi-metallic and Monroe Ceramics ceramic-formula brake pads as well as a comprehensive offering of brake shoes. Monroe pads and shoes feature original equipment-style friction formulations and designs to help ensure exceptional stopping performance, quiet operation and long life. In addition, Monroe friction products are packaged "complete" with all required noise-elimination clips, hardware, moly-based lubricant, and OE-style wire wear sensors (most applications) to help technicians perform fast, efficient brake repairs.
"Offering the complete solution in one box has been a key differentiator, particularly among shop professionals," Carter said. "It helps save the technician time, and it's also a signal to the shop and technician that they are installing high-quality parts. Our research has shown that technicians are very impressed when they open a Monroe brakes box."
For additional information regarding Monroe brakes, please contact your Monroe supplier, visit www.monroebrakes.com, or write to: Monroe Marketing, Tenneco Inc., One International Drive, Monroe, MI 48161.
Tenneco Inc. is a $4.7 billion manufacturing company with headquarters in Lake Forest, Illinois, and approximately 19,000 employees worldwide. Tenneco is one of the world's largest designers, manufacturers and marketers of emission control and ride control products and systems for the automotive original equipment market and the aftermarket. Tenneco markets its products principally under the Monroe®, Walker®, GilletT and Clevite® Elastomer brand names. Among its products are Sensa-Trac® and Monroe Reflex® shocks and struts, Rancho® suspension systems and shock absorbers, Walker® Quiet-Flow® mufflers, DynoMax® performance exhaust products, and Clevite® Elastomer noise, vibration and harshness control components.
Drew Shippy
Pinnacle Communications Group Inc.
(1) 330 688 3500
drew@pinmedia.com
