Las Vegas, NV, Nov. 3, 2009- Tenneco Inc. (NYSE: TEN) is introducing an array of new technical training, consumer education and point-of-sale resources designed to support the impressive growth of its Monroe Brakes™ brand and product line.
Among the new materials that will be available in January 2010 are a helpful new reference tool to help automotive service professionals diagnose common brake complaints, an attractive brake system counter mat that can be used at the parts counter or service desk, and a dramatically expanded www.monroebrakes.com Web site that will include enhanced part number/application search functionality.
Introduced in 2005, the Monroe Brakes product line has experienced double-digit growth in each of the past four years and has already established a new sales record in 2009 – adding new service dealers almost every day.
“Tenneco has long been a leading provider of innovative and results-driven technical training and consumer education in the ride control and emissions control categories. Now we’re taking the same aggressive approach in the brake service market,” said Tony Carter, marketing manager, Monroe Brakes, Tenneco.
The new Monroe Brakes diagnostic guide will help technicians quickly identify the causes of a variety of common brake performance issues – such as noise, wear, and dusting problems – on most domestic and foreign-nameplate applications.
The enhanced www.monroebrakes.com Web site, available in both English and Spanish languages, offers a comprehensive introduction to Monroe Brakes product technologies, as well as helpful technical instructions for pad and shoe selection and installation. The site also includes a user-friendly electronic catalog that is updated on a continual basis to reflect the expansion of the Monroe Brakes product line. To help consumers find a qualified local Monroe Brakes provider, the site also includes a “Dealer Locator” feature on the home page that automatically detects the user’s location and provides a map identifying area Monroe Brakes parts and service providers.
For additional information regarding Monroe Brakes, please contact your Monroe supplier, visit www.monroebrakes.com, or write to: Monroe Brakes Marketing, Tenneco Inc., One International Drive, Monroe, MI 48161.
Tenneco is a $5.9 billion manufacturing company with headquarters in Lake Forest, Illinois and approximately 21,000 employees worldwide. Tenneco is one of the world’s largest designers, manufacturers and marketers of emission control and ride control products and systems for the automotive original equipment market and the aftermarket. Tenneco markets its products principally under the Monroe®, Walker®, Gillet™ and Clevite® Elastomer brand names.
Christine Bowser
(330) 688-3515
chrissy@pinnmedia.com
